The leasing market for lifting aerial work platforms that companies normally operate has developed rapidly in recent years. The market has grown from 3,500 units at the end of 2012 to 7,000 units at the end of 2013, 15,000 units at the end of 2014, and more than 20,000 units now. The industry will continue. Rapid development. China's aging phenomenon will be very serious in the future. In the next 20 years, China's labor force will decrease by 100 million, labor costs will become higher and higher, and the number of people engaged in high-altitude dangerous operations will be greatly reduced. Lifting aerial work platforms solve the two problems of safety and efficiency, so the future development of the aerial work platform market is optimistic. The current problems faced by China's aerial work platform leasing companies are as follows: First, companies purchase cars through financial leasing, and the subsequent repayment pressure is huge. Enterprise equipment has to operate on a shaft, which is the cause of vicious price competition and the root cause of inferior customer service, which makes enterprises fall into a bad cycle. The second is the quality of enterprise personnel. In addition to capital, the other factor that affects the company's development is people. The quality and ability of the company's personnel directly determines the company's operating conditions. The team's business development ability and the team's customer service awareness are very important, so how to choose the right person to do the company's service and business is a problem that needs to be paid attention to.
The status quo faced by companies that lift and operate at high altitudes:
The future development direction of the enterprise
Price competition is an inevitable fact of the market economy, and companies should consider how to survive in the cracks, how to fight for capital, products, services, endurance, and be different in development, and build their own core competition. Power, so as to stand out in the fierce competition.
At present, the main customers of the leasing industry for lifting aerial work are still construction companies, but it should be noted that in addition to the construction field, the use of aerial work platforms includes commercial real estate and properties. At present, the lift truck has not been promoted in the field of commercial real estate. If it is promoted, commercial real estate will be the largest market for aerial work equipment. Many commercial real estate constructions still rely on manual methods such as scaffolding, which are low in efficiency, high in cost, and have potential safety hazards. So how to promote professional aerial work equipment in commercial real estate? Commercial real estate has its clear characteristics. For example, a building starts from bidding on land, and it can be clearly seen which builder, contractor, and design unit are. The leasing company can find the design unit, communicate from the source, and tell them the construction process problems that can be solved. At the same time, commercial real estate and mature industrial real estate can be long-term planned. For example, automobile factories are now light assets, and the cost of high-altitude operating vehicles can be calculated for up to ten years. Such cost accounting can reduce the risk of capital return. Increased corporate profit margins. Therefore, do not lock all targets in construction companies. The market for construction companies is indeed huge, but companies still need to see that the market outside this is bigger.
